Engineering updates, product announcements, and insights on gaming analytics.
After 8 months of private development and testing with 30+ early access studios, we're opening AreaTech to everyone. Here's what we've built and where we're going.
Generic ML models fail on gaming data. Session patterns, social graphs, and progression curves require purpose-built features. Here's how our prediction engine achieves 84% accuracy at 72-hour horizons.
Roblox experiences process millions of players daily but lack sophisticated analytics tooling. Our new Luau SDK brings enterprise-grade player analytics to the Roblox ecosystem with a 3-line integration.
When one of our early partners launched a viral update and event volume jumped 40x overnight, we had to rethink our entire ingestion pipeline. Here's what we learned about building for unpredictable scale in gaming.
Every analytics platform shows you Day 7 retention. But for most live-service games, it's misleading at best and harmful at worst. We break down what actually predicts long-term player engagement.